UK Prime Minister David Cameron's notorious advice that we should all 'hug a hoodie' has been much publicised and discussed. Following the London riots it has come under scrutiny again. Hoodies, certainly one of the older generation, have evolved all sorts of negative connotations. Many young people, however, do not understand just why this will be so. vintage hoodie
For most totally law-abiding young people, the humble hoodie is just a warm, comfortable clothing choice and nothing more. Personalised hoodies are becoming especially popular among younger generation, being a good way showing your support for a club, team, group or cause. Lots of youngsters get hooded sweatshirts made up as a keepsake from old schools, or fun group holidays. Hoodies are commonly used as a means to consider positive experiences. So just why do hoodie-wearers have this kind of bad reputation?
One possibility is that, although the great majority of youngsters wear hoodies, the only ones who ensure it is in to the media are those who are up to no good. This may lead older people to assume that it is young thugs and criminals alone who wear hoodies. This may signify all hoodies, even friendly personalised hoodies, get unfairly judged and maligned.
Experience of perfectly nice youngsters who wear personalised hoodies, or hoodies generally, may help the older generations to realise that the image of the dangerous, out-of-control youngsters in hoodies, is not the norm.
Another element which could make people wary of hoodie wearers, whether or not they wear personalised hoodies or otherwise, could be the physical shape and style of hoodies and promotional hoodies. You will no doubt have experienced signs in shop windows which read: 'NO HOODS IN STORE' ;.The fact hoodies have an, eponymous, hood may appear obvious but it's something which could make people nervous as it obscures the faces of wearers.
The images in the media of faceless gangs of youths in hoodies, even in personalised hoodies, will look particularly menacing, simply because their faces are hidden. When you are struggling to begin to see the faces of large groups it can seem scary due to the not enough human connection. Mostly, however, this prejudice contrary to the humble hoodie is just a media construct, blended with merely a little class snobbery and fear of the young...an unpleasant cocktail once you think about it.
Why don't you show that personalised hoodies are only as fun, lovable, stylish and friendly as another item of clothing. Since personalised hoodies are fully customisable you can spread any message you like with them. Use personalised hoodies to demonstrate school pride, university affiliation and club membership.
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